Reach the Media
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How to Conduct a Radio/Television Interview

Radio and TV interviews are some of the most effective ways to spread the word about your particular issue or group. Around the country, NISGUA-affiliated activists regularly set up interviews to highlight local events, local activist committees, and visits of Guatemalan human rights defenders and social justice advocates. Regardless of the purpose, below are some tips to keep in mind when conducting radio or TV interviews. Please remember that if a Guatemalan speaker will be the focus of an English-language interview, professional, or equivalent level, translation will likely be necessary.

In advance of the interview

• Listen to at least one show to become familiar with the format and tone
  
• If the show is a call-in, ask local activists to participate
  
• Send advance materials to the interviewer
  
• Determine the program's audience and what the overall message should be for that audience
  
• Decide upon and prepare 3-5 points to voice regardless of the questions asked
  
• Know the correct location and phone number of the station
  
• Know the expected time of arrival and the time the segment will be aired
  
• Know the names and organizations of other guests
  
• Turn off phones if the interview is in your office or home

During the interview

• Be clear and concise
  
• Don't feel your answer has to respond directly to the question asked
  
• Remember that you are in control of the interview
  
• Watch for leading questions
  
• Stay positive in tone and attitude

After the interview

• Send a note of thanks to the interviewer
  
• Add the producer/host to your press list